LA CASA MAGICA
Forms of Re-enchantment, Symbols, Beliefs, and Archetypes of the Domestic.
PRESENTED BY NILUFAR
CURATED BY VALENTINA CIUFFI
GRAPHICS & CREATIVE DIRECTIONB BY STUDIO VEDÈT
EXHIBITION DESIGN BY SPACE CAVIAR
Before being about comfort or typology, before becoming an exercise in furnishing, the house was—and still is—a symbolic place: a protective shell against fear and loss, a space where intimacy intertwines with the invisible, with narrative tradition, and with belief.
La Casa Magica distances itself from the idea of domesticity understood as functional neutrality and restores to the house its original dimension: a ritual place, a machine of meaning, a device for protection and for the re-activation of the world.
The exhibition brings together design objects that, coming from different geographical and cultural contexts, engage with ritual, with the power of “believing,” and with the archetypes of the house. The objects collect and tell stories, but not only that—they become effective magical devices: not simple folkloric quotation or ethnographic reference, but also contemporary
techniques of re-enchanting inhabited space.
Starting from design, the reflection expands toward an increasingly urgent, yet in fact ancestral, human need: that of “believing.” In this sense, things—the elements of the house—cease to be inert objects and act instead as powerful instruments, active talismans, contemporary and at the same time rooted in stories and legends that are regaining relevance
