For its Autumn 2024 presentation during Milan Fashion Week, Jimmy Choo collaborated with Nilufar, bringing a curated interior design concept that echoed the collection’s refined, ‘90s-inspired aesthetic. The event space—reminiscent of Chelsea galleries in London and New York—combined polished, classic interiors with bold, contemporary elements, mirroring Sandra Choi’s vision. The refined, ladylike spirit of the collection merged with urban nonchalance, creating a dynamic dialogue between heritage and modernity.