THROUGH THE LENS

GIO PONTI AS SEEN BY MATTIA PARODI

A project by Nilufar
We asked several photographers to interact with iconic designers and interpret them from their perspective. Design and photography communicate; design pieces come to new life offering new perspectives of gaze.

"An imaginary space in which furniture is part of a dialogue between the object and its user.Each photo thus becomes a cut of a more incredible story of the life of Gio Ponti by recreating a color plan of Milan, the city he loves.Immersing in the night companion of dreams and turning on the light of intuition; tearing the colored lines from the letters addressed to the closest friends and letting them fall on that floor, fragmented by triangles that redefine the perspective of the imagination in which a hand-symbol opens the door of a cabinet, that encloses the designer’s dream of a living house in constant metamorphosis." (Mattia Parodi)


Credits:
Concept: Mattia Parodi e Stilema Studio
Photography: Mattia Parodi
Set&Prop Design: Stilema Studio