Reborn Project by Ginori 1735 - The rebirth of objects that evoke emotions

In close collaboration with Frédéric Chambre, auctoneer and Vice President and CEO of Piasa, who has conceived and curated the REBORN PROJECT, Ginori 1735 invites artists and international designers to express their creativity on pieces of white porcelain produced by the Manifattura. In their new interpretation, these objects become unique works of art for tableware and interior décor.

It is always interesting to rediscover the past and its new versions through the avant-garde vision of contemporary artists; this is exactly the sort of opportunity offered by REBORN PROJECT. The talents we have chosen all have a very strong identity whose work I have learned to admire whenever they have collaborated with the gallery. Their interpretation of Ginori 1735 will be an absolutely fascinating experience” recounts Nina Yashar, founder of the Nilufar Gallery.

"We love to imagine, innovate and look forward to the future with curiosity and, for this reason, we have chosen to launch the Ginori Art Collection project, with the collaboration of Frédéric Chambre. In fact, with REBORN PROJECT, we intend to embrace new and diverse artistic expressions, engaging talents of the international art scene who, with their creative sensitivity, interpret our products and transform them into unique artworks with the power to combine together the art of table setting, design and creativity” commented Alain Prost, President and CEO of Ginori 1735.