Nina Chez Valentino - April 2018

Valentino
Via Montenapoleone 20
Milan, Italy

A conversation between fashion and design, between past and contemporary. Memory, not nostalgia: a dialogue that transforms tradition into a language to tell the present. Valentino presents Nina Chez Valentino, a project translated in a dialogue between the creations of the Valentino Fall 2018 Collection and the furnishing accessories from the collections of Nilufar Gallery by Nina Yashar. During the 2018 Salone del Mobile edition, 5 rooms will be set up inside the Valentino Boutique in Milan as if they were 5 dialogues to define a method: to investigate the identity of the past, that is, the great tradition of the aesthetics of Valentino and the great masters of design, to create new directions, not retrospectives.

Instinct, first of all: beyond the historical caption, beyond the author's references, the Creative Director Pierpaolo Piccioli and Nina Yachar have orchestrated an imaginary and personal dialogue by combining creative forms, symbols and visions. It is a game of correspondences and reflections on the value of fashion and design as vehicles capable of defining the sense of modernity. The aim is to provoke an emotion and establish a method. The emotion is the discovery and re-discovery of the beauty of tradition. The method, however, speaks of the need, of the urgency of re-evaluating the past without delay or nostalgia, on the contrary, with the desire to always open new horizons.